Archives for September 2013

Concealed Keywords to Bring Back Classic SEO Methods

Google’s apparent plan to conceal all keywords from Google Analytics users will drive publishers to dust-off classic SEO methods, including those Google disdains.

Google appears to be moving to secure all searches by organic searchers. In a recent article Post-PRISM, Google Confirms Quietly Moving To Make All Searches Secure, Except For Ad Clicks, Danny Sullivan outlines additional new evidence that seems to show that Google will be concealing all keywords from Google Analytics, so that SEO’s will see only the dreaded “(not published)” in the list of keywords that drive customers to each page in a site. The implications are quite astounding really, and represent a possible power consolidation by Google, at the expense of publishers and their SEO teams.
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