Archives for July 2012

Marketing on a Nickname or Phonetic Spelling for Your Brand

EZ Care for EasyCare Example

What if customers search for EZ Care Warranty when the product is really named “EasyCare Vehicle Service Contract”?

What happens for organic search visitors who search for your brand name using a nickname or phonetic spelling? How can you not only

  • Avoid losing traffic for searches that don’t match your name exactly?
  • How can you gain additional relevant traffic by using your “nickname”?

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