Archives for May 2012

Google Adwords Labels – Segmenting for The Common Man (Woman, Marketer, SEO)

Google AdWords now offers Labels, a new way to tag your Google AdWords campaigns, ad groups, and keywords. Here’s an example that shows how you can use Labels to segment your campaigns, ad groups, and keywords to get a better understanding of how things are going in your PPC campaign.

Suppose your company has trucks, warehouses, and shipping crates and that you offer a pack up and pickup service, and shipping, delivery, and storage services. A customer can have you come over and pick up boxes you have ready to ship, or the customer can let your workers pack up the boxes, ship them to a new location, store them temporarily if needed, and deliver them as desired.
[Read more…]