Great Web Development

To enjoy greater success, do your search marketing planning before you start development. If you know your customers and the queries they'll use, you can align your web site to attract motivated buyers and get them to the landing pages they want to see, or to the authority pages they want to read before entering your sales funnel.

Authority pages can be longer than landing pages, but they have to have a point, provide good content for users, and carry the keywords that align with user queries. Landing pages will be shorter, and will have a single call to action.

Exploit conditional URL rewrites to fix broken inbound back links and to restructure your site without losing traffic.

Test intensively. Web site defects and usability problems scare buyers away in droves.

Web Site Development and Testing

Bruce Brownlee Company can provide assistance with your web development and testing requirements, either in a consultative role or by actually doing the development and testing for you.

Development

We can assist you with web development for your marketing web site. Our customers primarily use Apache and Microsoft Web servers and development tools. We can help with

• basic site design and allocation of content to pages
• use of templates or development of custom CSS
• HTML and XHTML development
• light Javascript development
• page and graphics size reduction
• conditional .htaccess URL rewrites for Apache servers to let you restructure your current web site without losing traffic, and to correct for errors on referring sites that give your visitors 404 errors on arrival

We primarily provide Apache-based development services, and partner with associates to provide extensive .NET development for customers who use Microsoft IIS.

Web Site Quality and Usability Testing

We can perform both web site quality testing and web site usability testing for your web site.

Our quality testing will ensure that your web pages meet W3C standards, have no typos or grammatical errors, have no structural problems, have unique content, and load quickly. We'll check navigation and external links. You benefit from our testing by securing a higher Quality Score from Google for your web pages, which improves your ranking in search engine results, and reduces your costs for PPC advertising if you use it. Both of these advantages will bring more traffic and more buyers to your web site, helping you to leverage your marketing budget.

Our web site usability testing covers ensure that visitors to your site can find what they expect to find, that navigation is intuitive and quick, that pages load quickly, and that needed information is presented so that visitors get their answers quickly. We also use log file analysis tools to find bad inbound links from other sites and provide custom rewrites to correct these problems so that visitors don't get 404 errors. Our goal is to reduce the bounce rate from your site (users who arrive and immediately leave), so that visitors to your site will linger and become customers.

Get Started Now

To find out more, click on Contact Us and we'll get started.