AVOXI Website Wins Design Award

AVOXI, a VoIP service provider offering international toll free numbers and virtual call center software, has been awarded an American Web Design Award for its site at AVOXI.com.

AVOXI’s excellent website at AVOXI.com was designed and built by Atlanta-based branding agency Brand Fever.
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Marketing on a Nickname or Phonetic Spelling for Your Brand

EZ Care for EasyCare Example

What if customers search for EZ Care Warranty when the product is really named “EasyCare Vehicle Service Contract”?

What happens for organic search visitors who search for your brand name using a nickname or phonetic spelling? How can you not only

  • Avoid losing traffic for searches that don’t match your name exactly?
  • How can you gain additional relevant traffic by using your “nickname”?

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