Google Adwords Labels – Segmenting for The Common Man (Woman, Marketer, SEO)

Google AdWords now offers Labels, a new way to tag your Google AdWords campaigns, ad groups, and keywords. Here’s an example that shows how you can use Labels to segment your campaigns, ad groups, and keywords to get a better understanding of how things are going in your PPC campaign.

Suppose your company has trucks, warehouses, and shipping crates and that you offer a pack up and pickup service, and shipping, delivery, and storage services. A customer can have you come over and pick up boxes you have ready to ship, or the customer can let your workers pack up the boxes, ship them to a new location, store them temporarily if needed, and deliver them as desired.

You run separate PPC campaigns for California, Texas, and Georgia where you offer service. Each geo-based campaign has five ad groups around actual services offered

1) packing
2) storage
3) freight transportation and freight
4) delivery service
5) shipping crates for sale

With Labels, you can tag all the packing keywords and ad groups, in each geo-based campaign, as “Packing” and apply a Storage label to each of the storage ad groups in keywords, across all the geo-based campaigns for California, Texas, and Georgia.

Then, for reporting, you can view impressions, clicks, and conversions not just by Geo (California, Texas, Georgia), and not just by ad group within geo (Georgia storage and Texas shipping crates for sale), but by service, crossing all Geos.

With this, you can see whether or not “delivery service” as a meta-campaign is working (or not working) across all geo regions and campaigns.

For more information see the examples provided in Google AdWords Help for Labels.